tiNi Toy
Challenge
There are too many types of children's toys in Vietnam, especially assembled toys. But most of them are imported foreign toys. So is there any chance for toys Made in Vietnam?
Idea - Concept
A child’s ‘play-time dreams’ often develop into life ambitions; that build into adult achievements. TiniToy’s Packaging will inspire parents to dare to build dreams.
This will be the first Vietnamese toy who can beat Chinese toy.
Credit
Client: NKid Corp
Concept: Building Dream
Company: Wildfire Brand Consultancy
Creative Chef: Anthony Chew
Designer: Anthony Chew, Tai Nguyen, Evie Le
D.I + F.A Artist: Evie Le
Progress
The manufacturer's shooting photos are often not used immediately, but must be edited. Kids on the box we will use shutterstock because brand don't have the budget to shoot a lot of photos, so it will be more difficult because the kids will probably not be similar in age or skin color.