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innisfree Early Tet

Idea - Concept

Let's enjoy innisfree early Tet, radiant skin, wonderful early Tet! Innisfree Early Tet does not recreate the traditional traditions of the traditional New Year days, but also offers and sweet gifts for us to be together Optimistic, looking forward to a tiring year.


Company: Amore Pacific Vietnam

Creative Director: Dung Nguyen Hoang

Art Director: Evie Le

Content: Dip Ca

Designer: Evie Le

KV Artist: [Update later]

Leading customers with a cute story. This campaign isn't just about selling products, it's about healing and empathy. Helping customers be more optimistic in this tiring year.

Then we sell what customers want (on this Tet)

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