Delta Coco

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Challenge

 

The brand has yet to define a Brand Architecture. Core objectives at this point is to introduce a brand that can compete and penetrate at both International and local market via its proposition of being a brand that offers great Coconut product quality from the Mekong Delta region.

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Idea - Concept

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With the idea of ​​​​stripes running around the can derived from the pattern on the trunk of a coconut tree. Each can of coconut water represents the fresh nutrients of the whole tree.

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​Credit

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Client: Beinco

Concept: Coco Stripe

Company: Wildfire Brand Consultancy

Director Chef: Anthony Chew

Designer: Anthony Chew, Evie Le

D.I + F.A Artist: Evie Le

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