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Magnè, magnetic pie!

Idea - Concept​

Magnè is chocolate pie. The name "Magnè" comes from a story when I see teenagers want to become more attractive. Magnet without t; "nè" is "there it is" in Vietnamese. In the future, Magnè does not only play music, he can do something more fun, more cool. Eat Magnè then you can attract people like a magnet.


Creating pie image like living in the real world, like teenagers are doing favorite activities every day. This is represent a generation of young gen Z with great abilities and ambitions far beyond the comfort zone.


Concept: Living Snack

Company: Wildfire Brand Consultancy

Creative Chef: Anthony Chew

Designer: Evie Le

D.I: Evie Le

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