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Summer Care Gift Box


innisfree - Natural benefits from Jeju island.



​Idea - Concept

With the idea of carrying all summer in your hand, the symbol is an aquarium containing the entire the ocean inside. Because of the Covid-19 pandemic, people can't go out and enjoy their summer time. That's why innisfree brings to everyone's home a fun and happy summer like a normal days.


This box is not a normal square box anymore but must have the shape of an aquarium. The image shown must be able to see the ocean inside. An unusually shaped box needs to meet the requirements of validity and beautiful design. That's why we used the hexagonal shape box.


Company: Amore Pacific Vietnam

Creative Director: Dung Nguyen Hoang

Art Director: Evie Le

Designer: Evie Le

Photoshoot: [Update later]

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