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Oat-ta Granola

Idea - Concept

The idea is eating nutritious and healthy food but still delicious and fun. A little bit of mischief is conveyed in the image of a bowl of cereals floating with milk.


With Sub-Brand System, this strategy is used to expand product range beyond a Mother-brand’s traditional expertise. Why? Because we can be food focused. And yet have an execution that still suggests fun.


Client: Thanh An

Concept: Love’in taste

Company: Wildfire Brand Consultancy

Creative Chef: Anthony Chew

Designer: Evie Le

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